WakeWell Brand System — PROPOSED FOR REVIEWNot yet deployed. No app branding, data, or functionality has been changed.
Find help. Find your next step.Free community resources for Wake County, North Carolina A permanent, consistent visual identity for WakeWell — combining navigation, hope, and community.
01
On warm off-whiteFind help. Find your next step.Free community resources for Wake County, North Carolina On Deep Teal (dark)Find help. Find your next step.Free community resources for Wake County, North Carolina 04
Deep Teal dominant, Sunrise Yellow sun, strong contrast, no tiny text. Does not resemble a medical/hospital app.
07
Sunrise Yellow
#FFB81C
Accent
Warm Off-White
#FAF9F5
Background
Deep Charcoal
#253332
Primary text
Muted Gray
#63716E
Secondary text
Forest Footer
#4A665A
Footer / tertiary
Sage Tint
#E8EFEB
Light UI surface
911
Crisis Red reserved exclusively for emergency functions (911 / 988). Not a brand color.
08
Plus Jakarta Sans — Headings / Nav / Buttons
WakeWell
SEARCH · FIND HELP · SAVED
Inter — Body / Descriptions / Forms
Free community resources for Wake County, North Carolina. Search by service, organization, or keyword to find the help you need.
Eligibility: Wake County residents · Cost: Free · Hours: Mon–Fri, 8am–5pm
10
Free primary care for uninsured Wake County residents.
Raleigh, NC
· (919) 555-0100
11
Find help. Find your next step.
Free community resources
Wake County, North Carolina
wakewellnc.org
QR
→
site
QR shown as placeholder — production QR must encode https://wakewellnc.org and be tested before print.
12
A community resource initiative of Illuminate NC
Free community resources for Wake County, North Carolina — housing, food, recovery, healthcare, and more.
wakewellnc.org
QR to be generated
+ tested before print
QR shown as placeholder — production QR must encode https://wakewellnc.org and be tested before print.
13
Official Tagline
Free community resources for Wake County, North Carolina.
Illuminate NC Relationship
A community resource initiative of Illuminate NC.
WakeWell remains the dominant public-facing brand. Illuminate NC stays visually secondary.
